Placement
Top of the page, before all content
Effects
PScroll-down effect (pushes page content down)
First hyperlink click is sponsored (forces advertiser brand redirect)
Dimensions
Width: Full browser width (100%)
Height: 30% of page height
Close Button: Top-right corner (IAB Standard)
Min. Viewability: 50% (IAB Standards)
Limitations: None
Alterations: Not allowed
Ad Server Integration: 1x1
Fully responsive HTML unit for cross-channel deployment (desktop, mobile, and other devices)
Higher Click-Through Rate (CTR)
Compliant with Google Terms & Conditions