Placement
Top of the page and before all the content
Effects
Sticks to the top of the page
First Hyperlink click is sponsored - forces advertiser brand redirect.
Dimensions
Width: 100% wide
Height: 150px in height
Considerations
Limitations - none
Close button on top right corner (IAB standard)
Minimum viewability - 50% (IAB Standards)
Ad server integration - Size 1x1
Alterations - not allowed
HTML, Responsive Ads, that are ready for cross-channel campaigns for desktop, mobile and other devices.
Higher CTR.
Complies with all google's terms & conditions.