Placement
Bottom of the page.
Effects
Ad opens with 30% of the height of the browser window.
Scroll down effect causes Ad to close to 100px.
Ad can be open again with a click on the arrow pointing up on the middle of the top portion of the ad.
Dimensions
Ad Open: 30% of the browser height and Full-Width of the browser
Ad Closed: Height of 100px and Full-With of the browser
Limitations - none
Close button on top right corner (IAB standard)
Minimum viewability - 50% (IAB Standards)
Ad server integration - Size 1x1
Alterations - not allowed
HTML Responsive Ads, that are ready for cross-channel campaigns for desktop, mobile and other devices.
Complies with all google's terms & conditions.