Placement
Bottom of the page
Effects
Opens at 30% browser height
Scroll-down effect closes ad to 100 px
Reopens via click on the top-center up arrow
Dimensions
Ad Open: 30% browser height, full browser width (100%)
Ad Closed: 100 px height, full browser width (100%)
Close Button: Top-right corner (IAB Standard)
Min. Viewability: 50% (IAB Standards)
Limitations: None
Alterations: Not allowed
Ad Server Integration: 1×1
Fully responsive HTML unit for cross-channel deployment (desktop, mobile, and other devices)
Compliant with Google Terms & Conditions.