Last updated on 10th March 2020

Cookie Notice

Clever Advertising is committed to protecting your privacy. In this Cookie Notice we explain how we use cookies and similar technologies, their purposes, for how long the cookies are stored and how you can manage them.
If you want to know more about our data protection practises, please read our Privacy Notice. Please note that other entities collect information on our websites through the installation of cookies and similar technologies, in order to assist us in analysing how our websites are being used and to display personalised and non-personalised adverts to its visitors. When a third-party partner installs a cookie, the purpose and the retention period is determined by such third-party.

Cookies are small text files stored on the working memory of your device (‘session cookie’) or the hard drive of your device (‘persistent cookie’). The use of cookies enables us to ‘recognise’ you each time you interact with Clever Advertising and to present offers on websites that may interest you. The next time you visit a website on the same device, the cookie and the information therein will either (i) send such information to the website that installed such cookie (‘first-party cookie’) or (ii) to another website (‘third-party cookie’). We cannot read third-party cookies, neither other entities can read our first-party cookies. When we interact with you, we collect information from you through cookies and similar technologies. The data collected may include, but is not limited to, the IP address of your device, type of device, browser, location (country and region) and an UUID. You can read more about cookies in third-parties’ websites such as
This Cookie Notice is divided into sections based on the manner you interact with Clever Advertising. Please determine what type of user you are.

Visitors of our websites
You are considered a ‘visitor of our websites’ when you visit a website operated by Clever Advertising (or any of its group companies). Our websites use ‘strictly necessary cookies’, ‘preference cookies’, ‘analytics cookies’ and ‘advertising cookies’. You can find information regarding the cookies each of those websites uses on each website cookie notice.

Third-Party User
You are considered a ‘third-party user’ when you visit a page of a website of one of our partners where Clever Advertising’s or our technological partners’ cookies, pixels or other similar technology (‘Clever Advertising Technology’) are installed (‘Partner Websites’).

On the Partner Websites, we may install the following cookies or similar technologies: - ‘hstpconfig’ – this cookie is installed by Clever Advertising for fraud prevention purposes. It collects and stores the following information: (i) UUID; (ii) IP address; (iii) location (country and region); (iv) browser; (v) device; (vi) if any error occurred; (vii) last viewed tracker; and (viii) not a robot confirmation. The expiration period of this cookie (and the retention period of the information collected) does not exceed six months; - Sportradar ad:s DMP cookies – the provider of these cookies is Sportradar AG. Please read carefully Sportradar’s Cookie Notice here [], where Sportradar AG explains the information collected, the purposes and the expiration period of these cookies.

Disabling cookies
You can manage the cookies that are installed on your browser settings, but please keep in mind that by blocking cookies your website experience may be jeopardised.

Instructions for Chrome can be found here [];
Instructions for Edge can be found here [];
Instructions for Firefox can be found here [;
Instructions for Safari (Mac version) can be found here [];
Instructions for Safari (iPad and iPhone versions) can be found here [].
To manage cookies in other browsers, please contact the developer of such browser.